#SUDOLAMIATRICOLORE

SUDOLAMIATRICOLORE is the name of a campaign that seeks to promote the use of the new shirt that will wear the Italian national soccer team in the FIFA World Cup Brazil 2014. The project was born taking the gesture of the player when he is tired after physical exertion. The gesture to pass the arm over the forehead in order to remove the sweat allows to create this bracalet with an integrated stamp that paints the italian flag in the fans' forehead. The bracelet is an object to celebrate and encourage the participation of the Azzuri in the World Cup.