For the design of brand for Love me Wappa, the concepts of femininity and subtlety were taken into account in order to connect to and reaffirm the target audience to whom the products are made for (in this case, swimsuits).  The shape of a seahorse was used as the main icon in order to create a strong visual connection with the user, making it memorable, as well as giving the idea of water, sea, etc.. On the other hand, regarding the logo "wappa", the Bauhaus typeface was used as a reference and then modified in the structure of its sans serif archetypal characters, resulting in a continuous and clean "wappa".

 

The development of the project included: development of corporate identity, Photoshoot and website design (not programming).